Four colorful fruit smoothies with berry and citrus garnishes on pink and white stands, with scattered berries and a food package in the background.

Protein Works

Services

  • Photography

  • Video producing

  • Campaign art direction

  • Performance marketing art direction

  • Graphic design

  • Social media content creation

A black package labeled Protein Works Nutrition placed on a surface with scattered chocolate pieces, cocoa powder, and raspberries.
Stack of thick, fluffy protein pancakes topped with syrup on a rustic plate, pink checkered napkin, fork, glass syrup pitcher, black packet of protein pancakes, and a bowl of blueberries in the background.
Four colorful smoothies in glass cups with straws, garnished with strawberries, blueberries, orange slices, and watermelon. A black protein powder bag is in the background, and the setup is on pastel-colored blocks and a pink surface.
A white plate with pinkish creamy dessert topped with pomegranate seeds and a heart-shaped drizzle of red syrup on a yellow cloth, with a glass of water, a yellow-handled spoon, a black package labeled 'Overnight,' and a beige tablecloth.
A black protein works tumbler filled with a food dish, sitting on a wooden table next to a bamboo lid with the protein works logo, a closed laptop, and a ruler. A person's hand with nails painted red is reaching towards the laptop.

Product Imagery

Freelancers

While working for Protein Works. I was in charge of creating a strategic and efficient shot list to our freelancers. On-boarding 2 new photographers to elevate the brand in the lifestyle direction they are wanting to go into.

As a creative myself, I know briefing is different for every photographer, so I made sure to chat with each photographer to understand how to work best with them.

Creative Producer: Siobhan Franka

Photographer: Natalie Garforth, Nadia June

POV Campaign

The Aim

To show our range of products in a day in the life style video. Using visual hooks, pacing and sound design to capture the audience. we wanted to show a typical customer day in the life.

We tested the agency with some fun techniques of changing the atmosphere with morning lighting & fog to a crazy head gear set up to get the POV angle.

We had half a day to shoot this due to budget so my organisation on the shot list made sure we got the shots necessary for a great engagement video!

Creative Producer: Siobhan Franka

Production Agency (Lighting, Camera work, Editing): Dead Pixel

A young man with short dark hair and a light beard drinking a chocolate milkshake through a straw, standing against a plain pink background.
Smiling woman with long dark hair holding a bottle labeled 'Happy Joints' near her face.
Woman eating a forkful of food against a green background, promoting a summer sale with up to 70% off from May 1 to May 15.

Lifestyle Imagery

Lifestyle

From styling, to casting, to directing - I had the opportunity to create newest lifestyle imagery for Protein Works. my organisational skills meant that not only did we shoot so many products across 7 different backgrounds, we even had 2 hours to spare, getting additional imagery that we hadn’t originally planned for.

Producer/director: Siobhan Franka

Photographer: Rosie Woods

Lifestyle Campaign

The Aim

For Protein Works Jan Campaign they needed to show all the products they offer for breakfast, lunch, dinner and snacks in a quick, realistic video to share across web, organic and paid media.

With a tight budget, we had only half a day to shoot this including another video for the other half of the day. We had to ensure the shot list was tight and spot on, which i’m proud to have achieved!

Creative Producer: Siobhan Franka

Production Agency (Lighting, Camera work, Editing): Dead Pixel